By Jonathan D James
The writer seeks to appreciate the outworking of the yankee phenomenon of televangelism in India, in a brand new old, cultural, non secular, political and financial surroundings. He likens international televangelism to 'McDonaldisation', as a result of its standardised, 'one dimension suits all' process. 'Glocal' televangelism-the fusion of the yankee and Indian evangelism-is known as 'Masala McGospel' as a result of overwhelming presence of the worldwide, American grammar and common sense within the presentation and elegance of those programmes in India. the writer then is going directly to exhibit how a disjunction is being created in Hindu televangelism due to such mixing of yank concepts with the holiness of historical scriptures, making them subservient to the fashionable day aspirations of globalisation and consumerism.
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McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India by Jonathan D James
by John
4.2
